press releases

Long-Term Plan

1,500 Acres of Development
1,200 Residences: Single-Family Homes and Condos/Townhomes
600,000 – 900,000 square feet of Retail Space
5,000,000 square feet of Business, Office and Health Care
360 Acres of Open Space, Recreational Trails and Civic Uses

Conveniently located off of I-94 and Hwy. 67 in the City of Oconomowoc and Town of Summit, Pabst Farms is a unique and inviting 1,500-acre master-planned community unlike any other development in Southeastern Wisconsin. It offers all of the conveniences and amenities of an urban area in a breathtaking Lake Country setting which is only 40 minutes to downtown Milwaukee and 45 minutes to Madison.

Pabst Farms offers a complete living experience by integrating residential, retail, and commercial environments into one thoughtfully developed master-planned community. Each has its own character and form but yet is closely tied to the overall exceptional quality of life that Pabst Farms truly represents. These areas include:

Residences at Pabst Farms: Single-family homes and condos/townhomes
Pabst Farms Town Centre: Innovative Regional Open-Air Retail and Entertainment Center with shops, lodging, dining
Market Place at Pabst Farms: Grocery store, convenience retail
Village Square at Pabst Farms: Mixed-use retail, office space, condos
Pabst Farms Commerce Centre: Light manufacturing, warehouse, office
Health & Wellness Campus at Pabst Farms: Medical facilities
Business Tech Core at Pabst Farms: Campus for research, tech companies

Being able to live, work, play and shop in one community clearly is what attracts buyers to Pabst Farms. Two important anchors that foster an active family lifestyle and a real sense of community are:

Summit Elementary School at Pabst Farms
YMCA at Pabst Farms

The Residences at Pabst Farms
A variety of residential developments are planned at Pabst Farms from townhouses and condominiums located near the Pabst Farms Town Centre to distinctive single-family homes initially located in three different residential areas. These areas include:

Eastlake Village - This area consists of 170 single-family homes.
Lake Country Village - This area will consist of 205 single-family homes.
Interlaken Village - This area will consist of 26 estate size one-acre lots.
Condos/Townhomes - Now selling is the second phase of side-by-side condos at the Village Crossing at Pabst Farms. The 144-unit project will provide maintenance-free living in a premium location near shoppping and restaurants in the heart of Pabst Farms. Pabst Farms is co-partnering with builder Kings Way Homes.

Design and use covenants will be in place for all residential areas to protect the character of Pabst Farms and to ensure long-term property growth. The Covenants and Restrictions include the creation of an Eastlake Village Homeowners’ Association and Architectural Control Committee to provide uniform control of setbacks and size of houses, green space, landscaping, stormwater management, building materials, lamp posts and mailboxes.

The Shops at Pabst Farms
Market Place at Pabst Farms currently consists of 13 convenient stores.

Market Place at Pabst Farms - Anchoring the upscale convenience store center, Pick ‘n Save opened in August, 2005. As a new ‘fresh foods’ prototype, this grocery store features expanded fresh produce, deli, meat, fish and bakery. It also features a pharmacy, wine & spirits and an accessory bank. Other stores include Starbucks, AT&T, Martinizing Cleaners, Barnes Jewelers, Cousins Subs, Travel Leaders, River Lakes Pain & Wellness chiropractic services, Forefront Dermatology, GNC, Foreward Dental, Performance Running Outfitters athletic shoe store and Silver Nails Inc. nail salon -- 13 stores in total.
Village Square at Pabst Farms - M&I Bank, the first anchor of this mixed-use retail and office area, opened in fall 2006. Hilton Garden Inn, with 100 guest suites and several meeting/banquet rooms, opened in May 2007.
Pabst Farms Town Centre - The pedestrian-friendly center will feature a dramatic mix of  stores, restaurants and entertainment.

For more information on Pabst Farms retail opportunities, please contact Bill Niemann, executive vice president and general counsel, Pabst Farms Development Inc., at 262-200-2000.

The Businesses at Pabst Farms
One of the highlights of the overall Pabst Farms development was the January, 2005 opening of Roundy's Distribution Center. This $80 million state-of-the-art 1,075,000 sq. ft. distribution facility is one of the largest in Wisconsin.

Commerce Centre – Staybridge Suites celebrated its Grand Opening on June 2, 2009. The upscale extended-stay hotel is ideally located across from the new Aurora Medical Center at Pabst Farms. 

The other new project is a 30,000 sq.ft. spec industrial building. Key tenant for the spec building is Fastenal Corp. which occupies 25% of the building.

Anchor tenants of the Commerce Centre include the 1.1 million sq.ft. Roundy's Distribution Center, the 81,000 sq. ft. Ace Precision headquarters building and the 38,000 sq. ft. Harley-Davidson dealership. Sentry Equipment Corp., a venerable, employee-owned Oconomowoc business, recently moved its headquarters and manufacturing facility to the Commerce Centre, occupying a 51,000 sq.ft. facility. 

Sites are available for light industrial, offices well as hospitality including restaurant and hotels.  The Hospitality Campus of the Commerce Centre is strategically located directly west of the new Aurora Medical Center.
Health & Wellness Campus – Grand Opening of the 110-bed, 792,000 sq.ft. Aurora Medical Center at Pabst Farms, a state-of-the-art regional destination hospital, was held in early March 2010. It adjoins the Aurora Wilkenson Medical Clinic which opened in Oct. 2009. Construction of the hospital began in September, 2007. The Health & Wellness campus provides high visibility with approximately 1.5 miles of building sites adjacent to I-94. Planned uses for the 184-acre parcel include medical facilities, professional building, nursing home, independent living facility in addition to the hospital complex.
Business Tech Core – Premium high visibility area with approximately .75 mile of building sites adjacent to I-94. Over 200 acres, this unique parcel of land offers an opportunity for high-profile companies to locate on this emerging research, medical and technology corridor.
Village Square – Premier location for mixed-use retail/office space in the heart of Pabst Farms. M&I Bank, the first anchor tenant, opened in fall 2006. Hilton Garden Inn opened in May 2007. The hotel features 100 guest suites, large indoor pool and whirlpool, full-service restaurant and meeting/banquet space. 

For more information on Pabst Farms business opportunities, please contact Bill Niemann, executive vice president and general counsel, Pabst Farms Development Inc. at 262-200-2000.

Noteworthy Community-Based Facilities at Pabst Farms

Summit Elementary School occupies 29.6 acres of Pabst Farms and opened in time for the 2003 school year.
YMCA at Pabst Farms, a $12 million, 115,000-square-foot facility, occupies 22 acres of Pabst Farms. It opened in September 2003 and contains an aquatic adventure center, full facility child care, family prime time center, climbing wall, indoor running and walking track, teen center, outdoor athletic field, two full court gymnasiums and a senior center.

High-Tech Communication Services

The Pabst Farms community will have exceptional, broad-based high-tech communication services. Residents and businesses at Pabst Farms will have one of the most complete technologically advanced communications infrastructures of any place in the nation. In order to build an advanced networking community, high-speed fiber-based infrastructure is key. Fiber optics will be deployed throughout all areas at Pabst Farms.

With AT&T as the preferred communications provider, Pabst Farms is the first community in Wisconsin to have fiber to the home. For both residents and businesses tremendous broadband services are available. An important value-added feature, the AT&T SmartMoves program allows residents and businesses to tailor a complete communications package including local phone service, long distance, wireless, Internet access, and satellite TV.

GE Security is the exclusive provider of all residential structured wiring at Pabst Farms. In order to maximize benefits of the sophisticated communications infrastructure, structured wiring is required in every residence at Pabst Farms.

Peter Paul Bell

Developer's Philosophy
Our philosophy is simple -- to build to the land and not on the land. This stems from a strong sense of stewardship guided by the Bell and Pabst families. Keeping in mind the rich Pabst family history that embodies this land, our mission is to carry on the spirit of conservation and land management begun by Fred Pabst back in 1906. While many people connect the Pabst name with the world-famous brewery, for much of the past century the Pabst name has also stood for dairy farming, in particular the breeding and development of purebred Holstein cattle. Fred Pabst and his heirs carried on an award-winning tradition rich in fine livestock and soil management. Striking symbols of his interest in conservation are two wildlife refuge areas that still exist today on the Pabst Farms land.

Our vision is to carry on the Pabst family’s love of the land through protection of important natural resources including wetlands, woodland areas, and historically significant Indian mounds. And what we build to the Pabst Farms land must also be a tribute to the rich heritage handed down from generation to generation. Our objective is to develop a first-class community of superior design and quality where people can live, work and play in grand style. Most importantly, we envision a development of long-term value to the residents, businesses, and the larger Oconomowoc/Summit area.

Recipient of Marquette University Alumni Award - 2006
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Land Features
A land use plan has been developed with a conscious eye to protect several natural resources which have been identified in a natural resource inventory. They include:

Wetlands – Located in a number of areas throughout Pabst Farms, the largest cluster being in the far northwest corner of the project.
Woodland Areas – Intermixed with the wetlands in the northwest corner of the project as well as in the center of the project to the north and south of I-94.
Existing Water features – Two water features exist on site. A 16-acre manmade lake (borrow pit) south of I-94 constructed in the mid-60s when the freeway was built, and the other lake is in the northwest corner of the wetland/woodland area, and it affectionately called Aunt Polly’s Wash Tub by locals. It measures approximately 18 acres.
Cultural Resources – Five Indian mounds are located within Pabst Farms protected woodlands two are north of I-94 and three south of I-94.

Stormwater Management Project
Pabst Farms is unique in that:

There is a stormwater management plan approved and in place for the entire master-planned community.
The governance of stormwater on Pabst Farms will be performed by a public entity called Pabst Farms Joint Stormwater District which will own and maintain the community-wide stormwater facilities for the entire project.
How it Works. The stormwater from the project is directed to a series of storm water treatment ponds whose sole purpose is to remove particles and containments from the storm water. The water then moves into larger infiltration areas. These are areas of sand and gravel where the storm water seeps through and recharges the ground water in the shallow aquifer.

For more information on the Stormwater Management Project, please contact Dan Warren, development manager for Pabst Farms, at 262-200-2000.

History of the Land: From Farming to Development

Prior to 1837 the Potowatomi Indians inhabited the land and named it
Coo-no-mo-wauc (meaning where the waters meet)
1837 - Charles Sheldon, the first white settler, built a cabin in the area.
1875 - Oconomowoc was incorporated into a city and boasted 3,000 residents and summer cottages of 50 rooms or more. Fred and Gustav Pabst, Montgomery Ward, John Dupee, Harry Hart and Phil Armour were a few of the celebrated kings of commerce.
1906 - Pabst Farms came into being nearly 100 years ago when Fred Pabst made his first purchase of land in the Town of Summit. He used it to establish a farm for breeding Percherons and Hackneys, horses that won many awards in leading horse shows throughout the country.
1906 - The early farm also marked the advent of purebred Holstein cattle in the Pabst Farms breeding program. The breeding and development of prize Holsteins continued throughout the century. Since its beginning the Pabst Farms program has been built around great sires and their sons, and the best female lines in the herd. Beginning with such famous sires as Hengerveld De Kol and Pontiac Korndyke, an unbroken line of Gold Medal sires continued to weave the pattern of Pabst bloodlines.
20th Century - Fred Pabst's love of the land led to a life-long interest in land management and conservation. He studied and improved the soil of Pabst Farms' fields for many years. Striking examples that still exist today are two wildlife refuge areas on the farmland.
1918 - Fred Pabst established a milk plant at Pabst Farms which developed to a daily intake of about 275,000 lbs. of Grade-A milk received from over 300 farms.
1955 - Pabst Farms purchased a smaller dairy plant located near Madison, Wis. Separators were installed which tied this operation into the home plant at Oconomowoc.
Wispark, the real estate development subsidiary of Wisconsin Energy Corp., was co-owner in the Pabst Farms project but sold its interest in the project in June 2002 to Peter Bell.

Pabst Farms Contact Information

Pabst Farms Sales Center
1370 Pabst Farms Circle, Suite 350
Oconomowoc, WI 53066
262-200-2050 (fax)

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